Sunglasses make affordable impulse purchases for consumers while driving attractive margins for retailers. Thus bulk ordering wholesale sunglasses to stock stores affordably appears lucrative on the surface, but according to the experts at Olympic Eyewear, sourcing subpar quality shades in those large quantities risks significant losses from unsellable defects and breakages. This guide details tips separating high-grade bulk sunglasses from fakes to maximize value.
Evaluating Frame Materials and Durability
Wholesale sunglass frames primarily use either plastic or metal, with increasing combinations emerging too. Plastics like zyl acetate propionate (ZAP), optyl and nylon withstand heat and sun exposure well while enabling flexibility accommodating a range of facial structures. Metal frames based on titanium or aluminum alloys provide exceptional strength and corrosion resistance despite slim silhouettes.
Inspect frame joint sturdiness by gently flexing arms and testing tension holding lenses in place. Check material density feeling for lightweight fragility prone to cracking under pressure. Know composition and properties giving quality assurance. For example, correctly forged titanium frames feel featherlight yet bounce back from significant twisting without damage.
Examining Lens Attributes for Clarity and Protection
Lenses make up the substantive portion directly shielding eyes beyond just the frames. Thus poor quality lenses undermine the entire sunglasses’ functionality. Inspect lenses under intense light at multiple angles, checking for distortions signaling lower grade plastic or glass. Quality lenses transmit images sharply without dull spots, bubbles or visible striations.
Understand different coatings applications as well. For instance, anti-reflective coatings increase visible light transmission while minimizing glare. Flash mirror treatments simply reflect more light to accentuate lens tinting effects. Evaluate wholesale bulk order samples across lighting conditions assessing actual lens clarity and suitability for usage conditions.
Researching Brand Reputation and Reviews
Quality track records separate established wholesale sunglasses suppliers from shady unknowns. Search seller backgrounds verifying any claimed industry certifications like ISO 9001 compliance. Review complaints bureaus for outstanding issues signaling unreliable business or product practices. Comparison shop identical models against competing wholesalers filtering outlier pricing deviations potentially correlating with quality compromises.
Confirming Fair Wholesale Pricing
Effective bulk sunglasses sourcing requires balancing wholesale rates against order sizes for ideal profit margins. Cheaper unit pricing certainly allows wider gain scopes when marking up for retail but rock bottom sunglasses costs often accompany quality cut corners that vend poorly or require excessive handling returns later. Reference industry wholesale rates per tiered order volumes when negotiating deals instead of instinctively jumping at the absolute lowest quotes.
Also determine if bulk savings achieve enough profit boosts to recoup the added risks of large batches. Calculate break-even timeframes required for selling through substantial sunglass inventory without cash flow bottlenecks. Consider all cost factors before over-committing to questionable bulk sunglass deals.
Inspecting Packaging and Presentation
Even great quality sunglasses do not attract retail customers without appealing presentation. Therefore, the finishing touch ensuring wholesale bulk sunglass orders optimize sell through comes down to packaging and merchandizing suitability.
Evaluate visual aspects like branding, labeling and imagery for in-store appeal. Do designs cleanly showcase product benefits across language barriers to global tourists? What additional POS display materials or demo samples support retail staff articulating quality and features? Sweat these final experience considerations converting bulk shipments into customer sales.
Conclusion
Getting sunglass bulk orders right means rigorous due diligence across factors from materials to market testing but retailers willing investing upfront in sourcing reap significant back-end margins advantageously. So take time vetting suppliers on quality merits beyond tempted by initial discounts. Great wholesale relationships built on trust drive mutual sunglass bulk sales success over the long haul.
